Jimmy Choo last week garnered major attention after announcing it would team up with H for a limited edition collection that encompasses womens and mens shoes and accessories,
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[Jimmy Choo President] Tamara Mellon and I have been talking about how we would love to do something for a younger customer,
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Schulman emphasized that the partnership is not a diffusion strategy and is a one time event. The CEO said there were no plans to bow mens footwear or ready to wear in the main Jimmy Choo line, but that Mellon and her team were having fun experimenting with new categories for H
The retail chain expects to launch 12 footwear styles for women,
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jordan 1 black blue retros, and four models for men. Prices for most shoes will be between 40 euros, or $55 at current exchange rates,
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Jimmy Choo stands for the glamorous look our clients like, said Margareta van den Bosch, H creative adviser.
For their part,
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Jimmy Choo needs the business,
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Schulman also told FN last week that Jimmy Choo is prepping to debut Choo 24/7 for spring 10. The product range,
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Our strategy has always been about balancing icons and innovation, Schulman said. We see Choo 24/7 as a great way to hero the iconic products along cutting edge fashion.
To support the launch, Jimmy Choo will begin an extensive marketing push in January. Schulman said Choo 24/7, coupled with the H collaboration and the recently announced Project PEP charitable initiative, would help Jimmy Choo differentiate itself. This is an integrated strategy,
jordan 5 black pink size 35-47, he said. Its very important that we remain close to our customers and potential customers. Now is the time to take market share.
Jimmy Choo shoes inspire visions of stiletto perfection,
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jordan 5 bel air size 41-47, bags and clothing. The lineup includes this sexy, strappy stiletto (left),
Oregon 5s limited edition super perfect shoes 36-40, reminiscent of the covetable Choos Vanessa Hudgens recently wore to the MTV Movie Awards. Mark your calendars nowthe new Jimmy Choo for H collection debuts November 14th at H stores nationwide.